Secrets Tulum Resort & Beach Club
Contact: +1 (888) 605-1350
Choosing between Secrets Tulum Resort & Beach Club and Kimpton Aluna Resort Tulum? Compare location, accommodations, dining, amenities, atmosphere, pricing, and overall guest experience to find the perfect Tulum getaway.
Best for adults who want a brand-new Unlimited-Luxury® all-inclusive in Tulum with a dedicated beach club, jungle-inspired design, world-class spa, and a seamless everything-included experience.
Better for travelers who want a boutique, design-forward hotel experience in Tulum with a curated bohemian-luxe atmosphere, à la carte dining, and a more independent, explore-on-your-own style of travel.
If you want a full-service adults-only all-inclusive in Tulum where dining, drinks, entertainment, and beach club access are all included from check-in, Secrets Tulum Resort & Beach Club is typically the better pick—especially for couples and groups who want a stress-free, everything-covered Unlimited-Luxury® vacation.
If your priority is a boutique hotel experience with more independence, Kimpton Aluna Resort Tulum usually comes out ahead—particularly for travelers who prefer curated design, exploring Tulum's local restaurant scene, and a smaller-scale, lifestyle-hotel atmosphere.
Bottom line: choose Secrets Tulum for all-inclusive convenience, a dedicated beach club, and a larger resort experience, and choose Kimpton Aluna for a boutique bohemian-luxe stay with more freedom to explore Tulum independently.
| Category | Secrets Tulum Resort & Beach Club | Kimpton Aluna Resort Tulum |
|---|---|---|
| Overall Vibe |
Brand-new adults-only all-inclusive with jungle-inspired architecture, a dedicated beach club, and the full Unlimited-Luxury® experience.
Best for All-Inclusive
|
Boutique lifestyle hotel with modern bohemian design, a curated atmosphere, and a European Plan that encourages exploring Tulum.
Best for Boutique Style
|
| Location | Set along Tulum's coastline with direct beach access and the exclusive Casa Zamná beach club experience. | Located within Tulum's hotel corridor, close to town and the bohemian restaurant and nightlife scene. |
| Rooms & Suites | Modern suites with jungle and ocean views, premium bedding, and Unlimited-Luxury® in-room amenities including 24-hour room service. | Design-forward rooms with a bohemian-luxe aesthetic, locally inspired décor, and a more intimate boutique hotel feel. |
| Dining | Multiple à la carte restaurants and bars all included—no reservations required, no bills to sign, and 24-hour dining options. | On-site restaurant and bar with curated menus, but dining is à la carte (not included)—great for exploring Tulum's food scene. |
| Pools & Beach | Resort pools plus the exclusive Casa Zamná beach club with dedicated loungers, service, and a social beachfront atmosphere. | Rooftop pool and intimate courtyard spaces with a calmer, more private boutique-hotel pool vibe. |
| Spa & Wellness | Full-service Secrets Spa by Pevonia® with hydrotherapy, couples' treatments, and a comprehensive wellness menu. | Smaller spa offerings with a wellness-forward tone, but less extensive than a full resort spa operation. |
| Price & Value | Higher upfront rate but everything is included—dining, drinks, beach club, spa hydrotherapy, entertainment, and tips. | Lower room rate but meals, drinks, and activities are pay-as-you-go—total cost depends on how much you spend out. |
Rooms and suites at Secrets Tulum Resort & Beach Club are modern, spacious, and designed with jungle-inspired elegance, with premium Unlimited-Luxury® inclusions built into every stay.
Secrets Tulum is the better pick if you want a larger resort-style suite with everything included from the moment you check in.
Kimpton Aluna Resort Tulum delivers a boutique-hotel room experience with locally inspired design, bohemian-luxe details, and a more intimate, curated atmosphere.
If you want a smaller, design-led hotel with a bohemian character and prefer to explore Tulum on your own terms, Kimpton Aluna is the stronger fit.
Dining at Secrets Tulum Resort & Beach Club is fully included with the Unlimited-Luxury® plan, giving you access to multiple à la carte restaurants, bars, and 24-hour options without ever seeing a bill.
Expect:
Kimpton Aluna Resort Tulum features curated on-site dining with a more focused menu, but the real draw is using the hotel as a base to explore Tulum's renowned local restaurant and cocktail scene.
If you want all dining and drinks included with zero planning, Secrets Tulum wins. If you'd rather explore Tulum's restaurants yourself, Kimpton Aluna gives you that freedom.
Secrets Tulum Resort & Beach Club stands out with its exclusive Casa Zamná beach club, resort pools, and a full-service beachfront experience built for adults who want sun, service, and social energy.
Kimpton Aluna Resort Tulum offers a rooftop pool and intimate courtyard spaces that feel more private and relaxed—ideal for travelers who prefer a quieter, boutique-scale pool experience.
If a dedicated beach club and expansive resort pools matter to you, Secrets Tulum is the clear winner. Kimpton Aluna is better if you prefer a smaller, quieter pool setting.
The spa at Secrets Tulum Resort & Beach Club is a major highlight, featuring the Secrets Spa by Pevonia® with a comprehensive menu of treatments, hydrotherapy circuits, and couples' experiences.
Kimpton Aluna Resort Tulum offers wellness-forward amenities with a more intimate approach, but the spa is smaller and less comprehensive than a full resort spa operation.
If a world-class spa experience is important to your trip, Secrets Tulum delivers a significantly more comprehensive wellness offering.
Secrets Tulum Resort & Beach Club offers the most value when you want everything included from day one—dining, drinks, beach club, spa hydrotherapy, entertainment, and gratuities.
Kimpton Aluna Resort Tulum is the better value if you prefer a lower room rate and want to control your spending by choosing where to eat and what to do independently.
Choose Secrets Tulum if you want a romantic adults-only all-inclusive with a beach club, spa, and the Unlimited-Luxury® experience—nothing to plan, nothing extra to pay.
Kimpton Aluna is the better pick for design-conscious travelers who want a boutique base for exploring Tulum's restaurants, cenotes, and bohemian nightlife on their own.
For spa lovers and beach club enthusiasts, Secrets Tulum offers the full-service Secrets Spa by Pevonia® and exclusive Casa Zamná beach club access.
If you want a stylish home base with a lower room rate and prefer to spend on dining and experiences à la carte, Kimpton Aluna gives you maximum flexibility.
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